Development team files plans for Exchange Hotel site

New renderings and details have surfaced on plans for an apartment complex that will rise at the site of the Exchange Hotel.

Tampa-based Ally Capital Group has filed a site plan application to redevelop the site of the St. Petersburg hotel at 234 3rd Ave. N. into a 28-story apartment building.

The St. Petersburg Development Review Commission will review the application for the $120 million project during the July 12 board meeting.

Ally Capital is requesting a 7.0-floor area ratio (FAR) and a building height of 330 feet.

Ally Capital is working with local design firm Behar and Peteranecz Architecture.

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Development team files plans for Exchange Hotel site – St. Pete Catalyst (stpetecatalyst.com)